Beachhut

Please open on a desktop or laptop

to view this presentation.

Beachhut

Enter password

Incorrect password

Beachhut

Prepared for Klir

Visible Utility

A communications strategy for Klir.

May 2026

How we see you

A small footprint, a wide-open category.

$1.3T

20-year U.S. infrastructure gap

Drought, water reuse and AI data-centre demand are turning a back-office category into a front-page one.

1.7%

Share of voice today

Hach holds 77.6% on volume alone. But Klir's coverage earns the highest per-article engagement in the audit set: 4.2 versus Hach's 0.8.

Unclaimed

The 'utility of the future'

No incumbent owns the forward narrative. Hach has volume without identity. Locus has identity without reach. The category language is there for the taking.

Visible Utility

The opening

Make the invisible operational layer of water legible to media, policymakers and the public, using Klir's data and David's perspective.

The Audit

Volume vs reach. Klir lands where it counts.

Twelve months of competitor coverage (May 2025 to May 2026) across U.S. business, infrastructure, govtech and water-trade media. Hach owns the volume at Danaher scale. Klir sits last on article count, but first on average audience reach.

SHARE OF VOICE

Coverage volume, 12 months

Hach (Danaher) 4,570 Locus Technologies 1,117 SwiftComply 104 Klir 99 NJB Soft / SAMS 0

AVERAGE REACH (UVM)

Avg unique visitors per month of covering outlets

Klir 1.15M Locus Technologies 890K Hach (Danaher) 640K SwiftComply 310K NJB Soft / SAMS 75K

Last in volume. First in reach. Klir already earns the highest average outlet reach in the category and the strongest per-article engagement in the set (4.2, over five times Hach). The brief is to compound that quality with scale, not chase a Danaher-owned incumbent on volume.

The Ask

Claim the category. Own the narrative.

FIRST: IRELAND

Build Elaine as Ireland's trusted voice on water and infrastructure, alongside Klir's Irish corporate announcements.

Ireland is where credibility compounds fastest. The first quarter concentrates on Elaine: founder profiling, expert commentary and the cadence of Klir's Irish announcements, building a trusted home-market platform that supports talent, investor confidence and the international story to follow.

THEN: THE WORLD

Build David into the international voice of water and geopolitics.

The "utility of the future" conversation is largely unclaimed: Klir starts at 1.7% share of voice, while water reuse emerges as one of the defining challenges facing utilities globally. From quarter two the programme centres on David, personal, international and opinion-led, claiming that conversation. The U.S. press office and Klir's international utility profiling layer in behind the founders, going full corporate in the final quarter.

The Approach

Four plays. One story, told in sequence.

01 · Ireland

Elaine: Ireland's trusted voice

Founder profiling and expert commentary across the Business Post, Irish Times, The Currency, Silicon Republic and Newstalk, with Klir's Irish corporate announcements handled from Dublin. Themes: building a global company with Irish roots, women in leadership, and climate and utility innovation. The quarter-one focus, closing with a strategy review.

02 · Founder

David: the international voice of water

David's EPA Ireland and water-compliance background, combined with a non-corporate communication style, is exactly what trade and tier-one editors respond to. From quarter two the programme centres on his international profile: podcasts, marquee speaking slots, an annual long-form profile and a monthly LinkedIn cadence, spanning water, resilience and geopolitics.

03 · Media

U.S.-led press office engine

Daily news scanning across U.S. infrastructure, govtech and water-trade media, proactive pitching against the four content pillars, ghostwritten op-eds and reactive commentary turned around inside the journalist's window. Scales in behind the founders and reaches full corporate cadence in the final quarter.

04 · Index

Visible Utility Index

A quarterly index tracking the operational readiness of U.S. water utilities across five pillars: predictive operations adoption, water reuse readiness, climate resilience, workforce capacity and public trust. Each quarter delivers confidence scores by region, a flagship data hook, David commentary and an embargoed tier-one trade brief. The annual 'State of the Visible Utility' report anchors the full-corporate quarter in the AWWA fall calendar.

Media Examples

Outlets we'd target across Irish, U.S. national, infrastructure, water-trade and state media.

Sequenced like the programme: Irish media leads in quarter one, U.S. national, infrastructure and trade build around David from quarter two, and state-level corporate activation (New York, Texas, California, Florida) lands in quarter four.

IRELAND & FOUNDER

  • Business Post
  • Irish Times
  • The Currency
  • Silicon Republic
  • Newstalk
  • Sifted

U.S. NATIONAL BUSINESS

  • Bloomberg
  • Wall Street Journal
  • Financial Times
  • CNBC
  • Fast Company
  • Wired

INFRASTRUCTURE & GOVTECH

  • Route Fifty
  • Government Technology
  • StateScoop
  • Smart Cities Dive
  • Bloomberg CityLab
  • Governing

WATER TRADE

  • WaterWorld
  • Water Online
  • Smart Water Magazine
  • Water Finance & Management
  • AWWA Journal
  • WateReuse Review

STATE & REGIONAL (QUARTER FOUR)

New York

  • Crain's New York Business
  • NY1
  • Gothamist

Texas

  • Dallas Morning News
  • Houston Chronicle
  • Texas Tribune
  • Austin American-Statesman

California

  • LA Times
  • San Francisco Chronicle
  • Sacramento Bee
  • CalMatters

Florida

  • Miami Herald
  • Tampa Bay Times
  • Orlando Sentinel
  • Sun Sentinel

Creative Content

Six communications disciplines, deployed founder-first to position Klir as the voice of the future utility.

THOUGHT LEADERSHIP

Bylined articles and expert commentary positioning Elaine at home in Ireland and David internationally as leading voices on water infrastructure, operational intelligence and utility transformation.

FUTURE OF WATER

Position Klir at the centre of conversations around water scarcity, water reuse, resilience and the next generation of utility operations, highlighting how utilities can transition from compliance to sustainable water management.

COMMENTARY

Rapid response to water reuse programmes, infrastructure failures, drought events, regulatory developments, AI adoption and sector news.

WATER (RE-USE) INTELLIGENCE

Original research, proprietary utility insights and operational trends transformed into visual reports, dashboards and media stories.

UTILITY PROFILING

Customer success stories, utility transformation case studies and operational outcomes demonstrating real-world impact.

ANNOUNCEMENTS

Funding rounds, product innovation, major customer wins, partnerships and strategic milestones shaped for earned media impact.

Irish Strategy

Building Elaine's profile in Ireland as a leading founder in water, infrastructure and climate innovation.

While Klir's commercial focus remains firmly U.S.-based, Ireland strengthens the employer brand and attracts technical talent. It also offers a pillar for enhanced founder credibility and longer-term board and advisory opportunities.

Founder profiling

Targeted interviews and profiles across the Business Post, Irish Times, The Currency, Silicon Republic and Newstalk. Themes: building a global company with Irish roots, the future of water infrastructure, women in leadership, scaling internationally, and climate and utility innovation.

Thought leadership

Position Elaine as a commentator on water scarcity and reuse, sustainability and infrastructure resilience, and AI and utility operations, as well as a leading entrepreneurial voice on Irish innovation.

Speaking & networks

Selective positioning around Dublin Tech Summit, TechFoundHer, Scale Ireland and the Enterprise Ireland ecosystem.

Talent & employer brand

Use Irish media visibility to support recruitment, company culture, a strategic EU base, and engineering and product hiring.

International Strategy

Building David's international profile as the voice of the future of water and utility resilience.

With the Irish foundation laid, the programme's centre of gravity moves to David: personal, international and opinion-led. Quarters two and three concentrate on making David the reference voice on where water infrastructure goes next, ahead of the full corporate push.

International profiling

Interviews, profiles and an annual long-form feature across tier-one international business and technology media. Targets include Bloomberg, the Wall Street Journal, the Financial Times, Wired and Fast Company, plus podcast appearances (Odd Lots, a16z, Built In).

Thought leadership

Ghostwritten bylines and expert commentary on the future of water: scarcity and reuse, utility resilience, water and AI data centres, and the geopolitics of water infrastructure.

Speaking platforms

One marquee slot per quarter across AWWA, WateReuse and Smart City Expo, putting David in front of the operators, regulators and policymakers who shape the category.

Category authority

Positioning is not 'startup founder' but 'one of the clearest thinkers on the future of utility operations'. David's EPA Ireland and water-compliance background, and a non-corporate communication style, are what tier-one editors respond to.

Pricing & KPIs

One programme, four quarters. Fees that step up with activity.

€7k / $8k*

Q1: Ireland first

Strategy, message identification and refinement, and activity and success mapping across all markets. Elaine built as Ireland's trusted voice through Ireland-only outreach, plus the start of David's international build. Concludes with a quarterly business review.

€10k / $11.5k*

Q2-Q3: David international

U.S.-focused outreach centred on David's international profile as the voice of water, utility resilience and geopolitics, with Elaine's Irish platform maintained. Reviewed before the next step.

€12k / $14k*

Q4: All-in, all markets

Full corporate activation: the U.S. press office engine, Klir's international utility profiling, and state media across New York, Texas, California and beyond, alongside more traditional funnel-filling PR.

WHAT THE FULL PROGRAMME COVERS

  • ◆  Dedicated account team (AD + AM + AE)
  • ◆  Key messaging document and content pillar framework
  • ◆  Visible Utility Index: quarterly build, data sourcing and release
  • ◆  U.S. press office: monitoring, proactive pitching, reactive commentary
  • ◆  Founder PR for David and Elaine (op-eds, podcasts, speaking)
  • ◆  Monthly reporting and quarterly share-of-voice audit

YEAR-ONE KPIs

5%

Share of voice

Lift Klir from a 1.7% baseline to 5% of the audit-defined category within 12 months.

5-8

Tier-one placements

Across U.S. infrastructure, govtech and business press over the year, weighted to proactive campaign moments.

Founder reach and sentiment

David quoted in 20 or more outlets, 4 podcast appearances, 4 quarterly op-eds, and 90% or more of coverage positive or strategic.

A phased, incremental fee structure based on activity: each phase begins following a review of the one before. Indicative pricing, subject to final scope. Fees quoted exclusive of VAT. * USD shown at the ECB reference rate of €1 = US$1.1614.

About Beachhut

15 years inside tech.

Founded in Dublin by Paul Hayes. Now everywhere you need to be.

We specialise in earned media for tech, fintech, medtech, mobility, AI and the professional services firms that serve them. Quality over quantity, tailored stories, smart amplification.

What sets us apart: we understand tech.

No learning curve. We know what works at every stage, from seed to unicorn, and we know the people who matter to you.

Everywhere you need to be

15 yrs

in tech communications

Everywhere

you need to be

Earned

media-first, no paid amplification

Sector

tech, fintech, medtech, AI, mobility

Client Roster

Pioneers in their verticals, leaders in their sectors.

From supporting first-time to serial entrepreneurs, we have been in the trenches with some of the world's fastest-growing tech start-ups and scale-ups.

Coinbase
Monzo
SumUp
CleverCards
Ubotica
Equal1
Manna
Partsol

Across FinTech, Emerging Tech, Mobility, AI & Health-tech, plus events partnerships with Dublin Tech Summit and HumanX.

Selected Coverage

Tier 1 placements across the announcement cycle.

Irish Times. Business Post. Newstalk. RTE. Irish Independent. The Currency. Sifted. Financial Times. Reuters. From announcement amplification to expert commentary to executive profiling. Click any clipping to enlarge.

Op-Ed

Op-Ed Placement

Funding Announcement

Funding Announcement

Corporate Profiling

Corporate Profiling

Event Coverage

Event Coverage

CEO Profile

CEO Profiling

Expansion and Growth

Expansion & Growth

Partnership Announcement

Partnership News

Profile Interview

Profile Interview

Data-led Coverage

Data-Led Insight

Expert Commentary

Expert Commentary

Your Team

Senior people. Founder-led.

Barry Bracken

Barry Bracken

Account Director

Lead Amsterdam
Aaron Linnane

Aaron Linnane

Senior Account Manager

Amsterdam
Rosie Mullen

Rosie Mullen

Account Executive

Dublin

Your Strategic Team

Paul Hayes

Paul Hayes

Founder

Dublin
Niall McLoughlin

Niall McLoughlin

CEO

Dublin
Mary Calpin

Mary Calpin

Senior Media Consultant

Dublin

Case Study

Coinbase

European PR for the most trusted crypto platform.

European PR for the world's most trusted crypto platform.

Mainstream and Web3 media across the UK, Germany, France, Ireland, Netherlands, Spain, Italy, the Nordics. Built country-lead profiles, amplified regulatory wins, established trust in new markets.

Selected coverage · click to expand

Coinbase coverage
Coinbase coverage

PR OBJECTIVES

  • Profile country leads as authorities on the future of crypto and finance.
  • Amplify company news on regulation and global expansion.
  • Establish trust in new markets via product and impact narrative.

Case Study

Monzo

Irish market launch for the UK's leading digital bank.

Irish market launch for the UK's leading digital bank.

On the account since Monzo's 2025 Irish launch. Positioning as ultra-safe challenger bank, elevating leadership profile, projecting product and ambition across Irish financial, tech and consumer media.

Selected coverage · click to expand

Monzo coverage
Monzo case study

PR OBJECTIVES

  • Position Monzo as ultra-safe across financial, tech, business, consumer outlets.
  • Elevate leadership profile through strategic storytelling about Monzo's senior team.
  • Project product and ambition via targeted campaigns highlighting cutting-edge offering.
Beachhut

Ready when you are.

Five steps to live.

1Review. 2Agree start date. 3Contract shared. 4Messaging / strategy session and ways-of-working call. 5Share relevant collateral: case studies, data, thought-leadership angles, company roadmap.